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6 Ways to Use Google Alerts for Business
Instructor: Stephanie Chandler-Author, LEAP! 101 Ways to Grow Your Business ; Founder and CEO, Authority Publishing.
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Google Alerts is a free tool that allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more. Here are 6 ways to leverage Google Alerts for your business:
1. Lead Generation. If breaking news can produce leads for your company, use Google Alerts for related phrases. For example, if you own a human resources firm and want to find out what companies are hiring in Sacramento, you could create several alerts: "now hiring Sacramento" and "job posting Sacramento".
2. Lead Research. If there is a company or client that you want to land, create alerts to stay on top of their most recent online activity. This can provide valuable insight into what their company is up to and who is talking about them.
3. Competitive Research. If you want to find out who is talking about your competition or where they are being mentioned, create alerts for each competitor’s business name and/or website URL.
4. Top Client Research. Track activity for your top ten or twenty existing clients. This can give you valuable insight into what they’re up to, and also provide you with reasons to contact them. For example, if one of your clients receives major media coverage, you will learn about it right away and can send them a note of congratulations.
5. Website. Track where your website is mentioned by creating an alert for your domain. Leave off the leading “www” and instead just specify your domain and extension such as "authoritypublishing.com."
6. Business Name. Keep track of websites that mention your company. This is an opportunity to send a note of thanks or address an issue if something derogatory is posted like a complaint about customer service. Big companies track mentions of their businesses online and you should too.
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